SIHRE 2020 back tо future


Event date:  28- 31 January 2020

Venue: Inter Expo Center – Sofia

Admittance:  Online registration, Entrance tickets and invitations

Organized by:  Inter Expo Centeand HoReCa National Association

SIHRE – the trade fair for restaurant, hotel, catering and SPA equipment in Bulgaria –  reflects in the last years the intensive development of the Horeca sector in Bulgaria, the ever-increasing interest in the world trends in the hotel and restaurant industry and the improvement of the culinary culture in the country. With an unprecedented charge, SIHRE has become the place where leaders and decision makers meet to exchange experiences, ideas, and interact with current and potential customers and business partners. The success recipe for the hotel and restaurant business of SIHRE exhibition includes thematically divided areas for participating companies, as well as attractive areas for demonstrations. During the four days of the event exhibitors and visitors come together in perfect balance between making new contacts, being aware of the HoReCa market evolution and innovations and entertaining in the numerous accompanying events and demonstrations.

In the last 7 years SIHRE was held parallel with the food industry exhibitions, which gave the necessary impetus in a positive direction to all six themes. The strong development of the Horeca branch, as well as the central location of the exhibition for the sector, combined with its ever-growing scale, created the prerequisite for the exhibition to be held independently and to re-live its own life, changing the shape and the period of its existence and enriching its thematic scope.


  • Professional kitchen equipment
  • Neutral equipment
  • Refrigeration equipment
  • Industrial ventilation
  • Catering supplies
  • Bar, confectionary and buffet equipment
  • Café and vending equipment
  • Tableware
  • Installation for manufacturing of beverage and beverage equipment
  • Food service for the HoReCa sector
  • Hotel and restaurant furniture
  • Hotels supplies and accessories
  • Interior textile
  • Sanitary, hygienic equipment and supplies
  • SPA , wellness and fitness equipment
  • Professional cleaning, washing and ironing machines
  • Sanitary, hygienic equipment and consumables
  • Security, information systems and specialized software
  • Production of promotional and information items
  • Uniforms and workwear


  • Restaurants, pizzerias, catering companies, cafeterias and bars
  • Canteens
  • Fast Food chains
  • Bakery, Confectionary manufacturers
  • Hotels and hotel chains
  • Supermarkets and hypermarkets
  • Catering facilities and service centers
  • SPA and Wellness centers
  • Architects and designers
  • Distribution
  • Investors in the field of tourism
  • Construction companies
  • Services and consultancies
  • Entertainment/Leisure
  • Venues


  • GastronomiX culinary event, organized by the Inter Expo Center, Bulgarian Chefs Association, Gourmet Publishing and with the support of The Alimentaria Experience – in 2018 the forum hosted the demonstrations of Eduard Xatruch, Mateu Casaсas and Oriol Castro from Disfrutar restaurant in Barcelona and Mario Sandoval – The master chef in Coque restaurant, Madrid.
  • Barista Championships
  • Bocuse d’Or national qualification – the most prestigious competition for professional chefs.
  • Specialized Hotel Seminar
  • Seminar of Digital Marketing for hotels and restaurants